Storytelling is a popular buzzword today. What was once something done around the campfire or beside the crib has become part of the lexicon of the best marketers. So this leads me to the questions: “Can businesses use Storytelling? Can YOUR business use Storytelling?” The answer to this question is a definitive: “Yes!” No matter what business you’re in the most important… Read more →
Tag: american institute of architects
Social Media Marketing Strategy Is Like A Sandwich Shop
How is Social Media Marketing Strategy like a Sandwich Shop? That’s what I talked about in Chicago at the American Institute of Architects’ National Convention. You Have To Have A Hook When Sybil Walker-Barnes from AIA National asked me to give a presentation in the Town Hall at the Convention she warned me that there would be chaos all around… Read more →