A friend of mine and I have been chatting lately about the best Social Media Marketing books. Nikko has really impressed me. It seems like every time I mention a book he’s bought it and read it almost before I’ve even completed my thought. I go through a lot of books. I actually keep a notecard handy so that I… Read more →
Tag: seth godin
How To Succeed At Social Media Marketing
How do you succeed at Social Media Marketing? That’s what you really want to know isn’t it? That’s why you’re here. You want to know what it is that makes some people successful at marketing on Social Media while others are just scrolling through their Facebook newsfeed wondering why they’re wasting their time. You can spend a lot of time… Read more →
What is Social Media Marketing? Part 2: Where Do We Start?
What is Social Media Marketing? That’s the starting point of one of the presentations I deliver. After the ice breakers and a joke or two I ask the audience: “What is Social Media?” … “Anyone?” … “Somebody give me your definition; what is Social Media?” That sounds like a pretty basic question but the answer I’m looking for isn’t. I… Read more →
Is Social Media Marketing ‘Worth It’?
“Is Social Media Marketing ‘Worth It’?” It’s a question that I hear over and over from business people of all stripes. As I was preparing for a recent speaking engagement, I came across this video where Seth Godin responds to that very question. Do you know Seth Godin? He’s a well-known marketing guy, a thought leader and a best-selling author. If you… Read more →