Your Grandma may not understand what the World Wide Web is but she could probably teach you a thing or two about Social Media Marketing. Remember Beatrice? She’s the lovable Esurance “Offline Over-Sharer” that doesn’t quite get it when it comes to Social Media. Beatrice may not understand how Facebook works but if she’s anything like your Grandmother she could… Read more →
Tag: social media marketing
Can You Get Business With Social Media Marketing?
A while back I was invited by the American Institute of Architects to speak at their National Convention. What a great opportunity! I love that type thing. You get to meet a lot of great people. You get to make great connections “in real skin.” I really enjoy helping, hopefully even inspiring people to find success in their work through… Read more →
Does Social Media Marketing Really Matter?
Isn’t that the question in the back of your mind? “Does Social Media Marketing really matter to my business?” I think at some point most people ask that question. In fact, just yesterday I got an email from someone that’s kicking around that very idea. A few days ago Andrew discovered a functionality problem on my site and let me… Read more →
How To Succeed At Social Media Marketing
How do you succeed at Social Media Marketing? That’s what you really want to know isn’t it? That’s why you’re here. You want to know what it is that makes some people successful at marketing on Social Media while others are just scrolling through their Facebook newsfeed wondering why they’re wasting their time. You can spend a lot of time… Read more →
What is Social Media Marketing? Part 2: Where Do We Start?
What is Social Media Marketing? That’s the starting point of one of the presentations I deliver. After the ice breakers and a joke or two I ask the audience: “What is Social Media?” … “Anyone?” … “Somebody give me your definition; what is Social Media?” That sounds like a pretty basic question but the answer I’m looking for isn’t. I… Read more →
Is Social Media Marketing ‘Worth It’?
“Is Social Media Marketing ‘Worth It’?” It’s a question that I hear over and over from business people of all stripes. As I was preparing for a recent speaking engagement, I came across this video where Seth Godin responds to that very question. Do you know Seth Godin? He’s a well-known marketing guy, a thought leader and a best-selling author. If you… Read more →
What is Social Media Marketing? Part 1
What is Social Media Marketing? What do you think when you hear the phrase Social Media? Do you think about friends checking in on Facebook from their favorite restaurant or posting photos of their desert on Instagram or collecting crock pot pulled pork recipes on Pinterest? Do you think about viral flashmob videos on YouTube or checking in at Starbucks… Read more →